In my ignorance in my youth I used to think that the best of things would enhance an experience. Boy was I wrong!
So I became older and I thought that higher specifications would be better than lower specifications. Again I was wrong.
I’ll give you an example. When I learned that cars like BMW and Mercedes were less reliable than cheaper cars I was shocked. When I experienced that a cheaper stove was more reliable than one that was 5 times the price that my friend bought, I was shocked. How could this be?
My experience in life was “you get what you pay for”. Why could cheaper things deliver a better experience than more expensive ones? It turns out that the difference is often cosmetic, and partly marketing and perception.
Another example. I once went on a date with a woman who was smart, beautiful and everyone wanted. I found her to be completely unappealing. It wasn’t because of her gifts, but rather her faults. So I realized that advertising and many things in life is really a game of what faults you can accept.
People who buy BMW and Mercedes accept that they have faults of unreliability. They don’t really care. To them, those cars provide an experience that isn’t measured by reliability. Those people who wanted to date that woman cared about things that I did not care about. It doesn’t matter to me if someone is attractive or smart. Its nice, but it’s not enough to want to be around someone long-term.
There are plenty of smart and attractive people in the world. There are plenty of nice cars too. Why do we get stuck on specifications of just a few aspects, when it is the combination of all kinds of things that make an experience?
I had a car once that had 12 speakers. I thought this was really neat since I never had a car before that had many. I thought it was going to sound great when I bought it. However when I went to use it, it was terrible. Not because there wasn’t enough volume, but because the engine in the car was so loud it would drown out the speakers while you were driving it. There wasn’t enough volume to fix that problem. My next car had 8 speakers, but it was quiet inside, and the sound in that car was incredible.
The number of speakers is not enough to know what kind of experience it will be. Why do we make the mistake in our life in making decisions based on incomplete details rather than taking the time to compare?