Tech Goes Strong – StumbleUpon. This article explores some of the questions and challenges that becoming earth friendly cause. He nicely explains and gives examples and there is certainly some truth to what he says. I responded to it with a comment and said:
There is some truth that companies “Greenwash” their products and things that they fought against in the past. It is also true that it takes time to work the mindset of recycling into people. I am fairly young and sometimes I forget to recycle. It isn’t that people don’t care about the world they pass onto their children or relatives, it is just that being a mature adult is sometimes boring and people hate that.
If people were rewarded immediately, directly for recycling in a concrete way then everyone would do it. I am lucky enough to live at a place that pay people for their bottles that they recycle. If more places had that, people would recycle. But to the average person getting a store to pay them 5 cents to recycle a bottle isn’t worth it. Nor is the time/administrative expense to change the current way of doing business.
It is difficult to get people to see that saving money is as important as making it. I work as a consultant and explain how they can save money if they switch technologies and invest and the hard numbers to prove they will make the investment back in a few months. Do you know what most people do? “Oh well, let me think about it.” People are afraid of the unknown and we can’t push people to change. People change at their own pace.
There are so many great technologies that just haven’t been given support due to the same kind of thinking that causes other problems. “Good enough” isn’t good enough when it poisons the present and future. Take for instance this talk from TED.
How many people do you think are doing this when it would not only increase their health and energy but others as well? If that isn’t enlightened self-interest I don’t know what is.